Dear Sir/Madam, I hope you are keeping well! As you know, the NCIDE is organizing a weekly one-hour Facebook Live Session on Innovation, Entrepreneurship and Startup for IGNOU students and faculty covering different topics of common interest as an activity of Azadi ka Amrit Mahotsav. The programme aims at encouraging and motivating IGNOU students towards innovation, entrepreneurship and startup. The Forty First Session in this series titled “Geographical Indicators: Way to Promote Startups in Traditional Knowledge” is being organised on May 20, 2022, Friday at 11.00 AM. The expert will be Dr. Sapna Gambhir, Associate Professor, Department of Computer Engineering, J. C. Bose University of Science and Technology, YMCA Faridabad, Haryana. Dr. O. P. Sharma, Director, NCIDE and Dr. Moumita Das, Assistant Director, NCIDE will be coordinating and moderating the Session. You are invited to attend this event through the following links: Google Meet: Facebook Live: YouTube Live: Looking forward to seeing you at the event. With regards, (Dr. Oum Prakash Sharma) Director, NCIDE